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Build your brand with AdRoll advertising across FB & IG. Social, display, video and email in one place Find Place An Ad On Facebook. Search a wide range of information from across the web with smartsearchresults.com The Facebook Ad Anatomy. Here is how your ad will look like: Here are the elements in more details: Input field to enter the Ad message. A pre-defined template that includes the customer photo and name. Pre-generated title and description of the ad link with the testimonial text If you're targeting website clicks, you can use your website testimonial page as your landing page, or perhaps a page that outlines your customer service. When possible, include an image of the client (it's generally a good practice to picture people in Facebook ads); this also makes excellent video content

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To begin creating the campaign in Facebook Ads Manager, click Create to start a new ad campaign.. Next, choose Video Views as your campaign objective and give a suitable name to your campaign, such as Case Study Video. An appropriate budget for the case study campaign is important because the next two campaigns (testimonial and lead generation) will target video custom audiences created from. Work for Facebook ?Upgrade Profile and unlock all 757 Testimonials. Facebook's ability to target the right people and run an optimized ad campaign helped us triple our app installs while reducing our cost per install. Facebook will play a key role in our marketing strategy in the future. Testimonial Locked **POSTING FORMAT & RULES** Please stick with these to avoid unnecessary delays. **POSTING FORMAT** Seller:: (please tag if possible) Type: Solo Ads Clicks/Mixed Clicks/Funnel Clicks (write CLICKS!).. Testimonial Review Facebook ad Designer's description. This facebook ad design is perfect if you need cosmetics facebook ads, review facebook ads, rating facebook ads or beauty products facebook ads. Start editing this Testimonial Review facebook ad for your business or team. Tags that describe this facebook ad: review, rating, testimonial.

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Using quote testimonials in advertising is an effective approach to improving CTR and conversions as people tend to trust these testimonials more than ads. Here is an example of how Infolinks is using a quote testimonial in its Facebook ad to drive clicks: You can use these text testimonials on your website too A quick example of a very well put together customer testimonial made into a Facebook retargeting ad is the regular customer testimonial videos done by Dollar Shave Club. Their ads always involve a customer testimonial done into a video with compelling copy that catches their audiences attention immediately

Best Testimonial Facebook Ad Examples. Another great way to sell your product or service through your Facebook ads is by sharing social proof, or customer reviews and testimonials. 83% of people trust reviews over ads, so putting them together is a winning combination. 98 & 99. Buff Facebook Ad Example #1 | The Economist. What Makes this Ad Great: Timeliness is a great attribute in an ad. By jumping on the New Year's hype, The Economist becomes much more relatable to people, and top of mind when they think about their New Year's goals (which is probably a lot. New Year, New Me is everywhere) How To Use Videos in Facebook Lead Ads . Once you've recorded your customer testimonial videos and you're happy with the finished product, now it's time to set them up on Facebook. The first step is making sure you have an account in Facebook's Ad Manager. You'll need to create one if you've never done a social ad before

Turn Customer Testimonials Into Facebook Ad

Video: How to Showcase Testimonials in Facebook Ads - Marketing

Facebook Testimonial Ad - Real Estate. Social proof and trust are critical elements to growing your long-term lead generation efforts. You can build testimonial ads with past home buyers and sellers as single image ads, carousel ads, video ads, and more - there are many options Steps to Building a Facebook Ad Funnel Using Testimonials. From a high level, structuring your Facebook ad funnel to potential sellers may seem pretty straightforward. First, you'll want to engage audiences with a soft awareness piece. This could translate to a brand or agent overview, a neighbourhood tour, new development, or case study video No ad format is more effective than another for this type of Facebook ad campaign. I've seen success with the single image, video, and carousel ad formats. #3: How to Write Testimonial Ads That Build Trust. The final type of ad that generates sales extremely well is the testimonial ad

Facebook ad examples: Carousel ideas to get inspired Show multiple products. This is probably the most popular type of carousel ad and the one that pops up in your feed most often. The big perk of these ads is getting to feature multiple pictures — and multiple pictures means multiple products Testimonials from students of Facebook Advertising Secrets with Andrea Vahl. Testimonials I highly recommend the Facebook Advertising Secrets Course. It is the most comprehensive FB ads training course you can take to learn the ins-and-outs of how to set up a campaign, but also gives valuable tips on strategy.. Worldwide, there are over 1.49 billion monthly active Facebook users, and 42% of marketers report that Facebook is critical or important to their business. Facebook users should see your testimonials. To embed your Spectoos testimonials on your Facebook page, follow these steps: (Note: you must be an Admin of the page to add testimonials) 1

Having a page of testimonials on your website is more powerful than you think. When keywords like trustworthy, authority and credibility are used in a testimonial, they become strong signals for search engines for prospective customers. According to VWO, testimonials can increase conversion on your sales pages by 34% Remember: testimonials are critical for making sales, so don't delay. Choose one of the types of testimonials above and implement it on your website today! And that's all for today. These have been 10 types of customer testimonial examples, along with 3 concrete strategies for getting more. We hope you enjoyed this post

Testimonial, Praise & Review Posts. View Before & After / Student Spotlight Posts. View Facebook Group & Live Promo Posts Trainings, Workshops, Masterclasses Or Program Launch Offers (Can Also Be Used As Facebook & Instagram Ads) Shareable Quote Posts. Access Templates (Members Only) 32 Shareable Quote Post Templates You Can Easily. Aban Commercials. VIDEO Candid Co. Cameron Before & After Testimonial TV commercial 2019 • Cameron, a winner of Candid Co.'s Before & After Contest, explains how his life completely changed after he used Candid Aligners to fix the gap in his teeth. Candid Co. says its teeth-alignment product costs 65 percent less than braces and is delivered. Facebook will not fact check political ads, or adverts that are spread through fake testimonials Facebook warned by FTC not to use 'privacy as pretext' to stop researchers finding.

How to Build a Facebook Ad Funnel Using Customer Testimonial

  1. According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for more than 9% of.
  2. It's the testimonial you asked them for and they happily provided. We added a carousel of DigitalMarketer Certified Partner testimonials to this Facebook ad: Don't let user-generated content get lost in the feed. Use it in your ad creative
  3. started his first dropshipping business 6 months ago and the first attempts failed. Before joining the program he had a lot of questions about Facebook ads. He joined Alex's program and one of the best things for him is the weekly Q&A calls where he can show his ads to Alex and get some tips and tricks. Now he is doing over 6 figures a month
  4. Using automatic placements, the ads ran in a variety of spots across Facebook and its Audience Network. The ad campaign resulted in a 59% increase in online sales and an 8x incremental return on ad spend. 6. Joybird. Joybird is a direct-to-consumer furniture retailer that uses Facebook ads to reach more customers and generate sales
  5. Testimonial from PubChase: I believe that Facebook ads is a very good choice only to reach audience and certain target groups using their Language, Area (Country,Town, etc) and their.

This ad for the Calm app uses a relaxing video and multiple emojis to get users to download. Draft great copy: Get users excited about your offerings by using storytelling, impressive statistics, and testimonials. This Asana ad copy features a testimonial that credibly makes the case that the product can save a lot of employee time By Laurie Segall, staff writer January 26, 2011: 6:42 PM ET. NEW YORK (CNNMoney) -- A new Facebook advertising product, sponsored stories, plans to pull content out of members' posts for use in. Facebook Ads can be an effective tool in reaching valuable target audiences with your communications. But ad campaigns come with a price tag, and failure to properly manage the lifecycle of your sponsored Facebook posts can put your ROI at risk. Moderating comments on ads is so important. If the conversation gets out of hand, your ad might do. The ad makes use of the authority principle, which explains that we are easily influenced by a person if we think that person is a credible expert or authority on a topic.By borrowing the Forbes name and using it as part of the ad, PillPack gains credibility. The great thing about using content like this in your Facebook ads is that the brand name or the blog does all the real work

15 Best Facebook Ad Examples You Should Swipe for Your Campaign. The key is to create exceptional and distinguished Facebook Ads can be seen by the 15 best Facebook ad examples we've curated for you. These Facebook Ad examples stand out from the rest; they stop users mid-scroll; they are fully optimized for mobile devices; and direct traffic. The following ad uses the testimonial method: Why You Should Use Facebook Carousel Ads in 2021. Besides the already mentioned and most important feature—showing more in one ad—Facebook carousel ads can benefit you even more. Let's see how. They are cost-effective; All businesses want lower costs when it comes to Facebook advertising So, why not try to include a customer testimonial to your Facebook ad? There are three main reasons why testimonials work: Testimonials are from real people -- potential buyers can relate to them

757 Facebook Customer Testimonials & References

  1. #4 Strategy to Get Customer Testimonials on Facebook: Photo Caption Contests Customers on Facebook like to interact with you. Captioning photos is an easy way for your Fans to interact with your brand, and give you UGC about your products or brand
  2. My #1 Ad Formula: Love-Demo-Love. The ad above generated about $355,000, while a dozen or so variations accounted for the rest of the $1.5 million we made with this campaign. What's amazing is that all these ads use the exact same structure in their videos: Part 1: Customer Testimonial. Part 2: Product Demonstration
  3. gly immeasurable amounts of time, effort and money into producing different kinds of advertising that they hope will pay off. But at it's core - testimonials in advertising are absolutely free. Even if you add costs relating to promoting testimonials, the ROI is a lot.
  4. As you can see from the Facebook Lead Ad above, Turners cars is offering $500 off as an incentive for prospects to click on the ad. In addition, it's a limited-time offer. Although this is a great Facebook Lead Ads example, it is exactly that: just an example
  5. A Page Likes Campaign optimizes ads for people that are most likely to like your page. The only reason you might run this type of campaign is that you have a new page on Facebook and you want to.
  6. 9 Simple But Powerful Customer Testimonial Examples You Can Steal. Conversion Rate Optimization. If you're reading this article, the following is likely true: You sell something, online or off; You know the importance of customer testimonials; but. You don't have many to highlight to potential buyers (or maybe any, for that matter)

These tips and statistics deal specifically with using reviews in Facebook ads, but the advice applies regardless of what type of UGC you're using. 1. Take Advantage of Ad Copy. The review (or other UGC) is obviously the most important part of the effectiveness of the ad. But the ad copy is a key element as well Companies can use fake testimonials attributed to Twitter accounts that do not exist to advertise on Facebook and Instagram, despite Facebook's ad policies forbidding deceptive, false or. Facebook will not fact check political ads, or adverts that are spread through fake testimonials. Facebook will not fact check political ads, or adverts that are spread through fake testimonials. Get bundled access to 100+ news titles. Try it now Facebook said that carousel ads helped advertisers achieve a 30-50% lower cost per conversion and 20-30% lower cost per click than single-image link ads. Optimize for the best results One of the things we love about using a carousel ad is that you can optimize for performance Solve a problem with step-by-step instructions, troubleshooting information and frequently asked questions. Learn the skills you need to use Facebook, Instagram and Messenger to grow your business with free online courses. Get creative specs and technical requirements for ads on Facebook, Instagram, Messenger and Audience Network

To show your dealership's Ad, Google Ads wait for a Search query like 2016 Sedans—a Reactive behavior. Facebook, on the other hand, is Proactive: based on third-party data, Facebook shows these dealerships' Ads to people they already know are In-Market or Current Owners, and then are driving them directly to SRPs The FTC's Guides Concerning the Use of Testimonials and Endorsements in Advertising address how 15 U.S.C. 45 applies to testimonials, including paid testimonials. These guides and others lay out legal (and illegal) practices for testimonials or reviews on sites like Yelp, TripAdvisor, Google Business Reviews and others, as well as any. With Facebook ads, you pay every time someone clicks on your ads — pay-per-click (PPC). A strong Facebook advertising strategy takes this idea and gets more people to click on ads. The more clicks your ad gets, the better your chances of funneling people to your site are, and therefore the higher your revenue potential from that ad

Leveraging proof (like evidence of your supposed benefits or testimonials from happy customers) in your Facebook ad and landing page copy is a powerful way to create trust with your audience. Take Taboola , an advertising and sponsored content platform that you've probably seen surfacing content all over the web Highlighting offers, reviews or testimonials in one ad; For retailers, it's great to show various colors, sizes and other key details to convince users to buy. This format is available for both video and image for all Carousel ad placements. Facebook Carousel Ads are available on multiple different ad types: Facebook Feed (Image and Video Showing ads to the right people is an important factor in Facebook advertising success. But selecting the right audience is challenging. An easy way to get around this issue is to upload your customer list and then build a 'Lookalike' audience, where the Facebook algorithm will pick people similar to your current customers

SOLO ADS TESTIMONIALS - Faceboo

Facebook video ads work well when they stand out from the feed's clutter, and for this reason it's critical to keep things crisp, clear and concise. The intro sets you up with a great headline that everyone will remember, and the outro leaves everyone with a clear call to action Image source. Factors that influence the cost of Facebook ads. Just like Instagram ads costs, Facebook ad costs are influenced by a number of variables. 1. Campaign objectives. Facebook campaign objectives are a prominent factor in pricing since they relate to the value of the desired goal and where in the funnel your users are.. For example, Brand awareness or Engagement campaigns will cost. This ad from Life Beam uses part of the ad text to highlight a short customer review. Image source. Alternatively, you could include a testimonial within a post's image. Just bear in mind the limits on the amount of text in an image used in a Facebook ad. You can check whether Facebook will allow your ad to run using this tool 4. Moo.com's super hot image ad. So far, all the examples we've shared are on the elaborate side. But with Facebook ad design, simplicity can be effective as well. Especially with autoplay becoming more and more of a nuisance to online users, complex ads creeping into social media can be overwhelming. via GIPHY

Facebook video ads are nothing but ads that you can run on Facebook in a video format. You can run carousel ads, feed ads, in-stream ads, etc. You can provide a CTA and some information in the ad. You can quickly make the most compelling Facebook video ads using InVideo's beautiful ad templates According to Facebook, Ads Manager is a Facebook tool that lets you create and manage your Facebook ads. You can view, make changes and see results for all your Facebook campaigns, ad sets and ads. Go to Ads Manager.. Note: This course works best for learners who are based in the North America region. We're currently working on. They used Facebook ads to target social network users, based on their interest in the sport. During the campaign, their Facebook page reached over 1 million fans and brand awareness grew between 8% and 21% in different countries. You've got a lot of potential when running a Facebook ad to get the conversion rates you dream of- the market is huge They either promote their online products or they promote their physical shop. With Facebook ads, you should get the best of both worlds by creating 2 ad sets with 2 distinct goals: getting leads or sales from your website and getting more customers to walk through your doors. 6. Rely on Facebook's Auto-Optimize Accessing the Facebook Ads Library. This Nikon ad provides a perfect example of incorporating a brief testimonial into the image. Look to see if images include CTAs, either via copy or.

Testimonial Review Facebook ad BrandCrowd Facebook ad Make

  1. Step 8: Choose your image (s) Facebook single image ads enable you to upload and test six variations of images. With only $100 budget, six variations is a little too complex. Start with one or two images max. For single image ads, Facebook recommends the following: Recommended image size: 1200 x 628 pixels
  2. Facebook advertising is the most powerful online advertising platform ever. Here are three ad campaigns you need to run to make Facebook the core driver of growth for your business. When you implement the correct advertising campaigns on Facebook, it can become your most successful marketing channel. With Facebook advertising, you can target people who have had different levels of engagement.
  3. Facebook Ad Strategies To Boost Your E-commerce Sales: Tip#1: Make Use of Multi-Products Ads: Facebook gives you the option to create Multiple product ads where you can put multiple images of different products. You can use this kind of ad to showcase ten different products in a single advertisement
  4. FinTech. Answers to questions people are asking about the FTC's Endorsement Guides, including information about disclosing material connections between advertisers and endorsers. The brochure also addresses how those established consumer protection principles apply in social media and influencer marketing. Suppose you meet someone who tells.
  5. 14 Steps for Running Real Estate Facebook Ads in 2021. 1. Conduct a Personal Brand Audit for Professionalism, Authority, and Trust (P.A.T.) Since Facebook is primarily a visual medium, it's important that you have your personal branding sorted out before you start spending money on Facebook ads
  6. FACEBOOK ADS & INSTAGRAM ADS ULTIMATE COURSE 2021 edition (ready for Apple iOS 14+ restrictions) - Optimise your Facebook, Instagram and Messenger ads budget, boost e-commerce sales, enjoy HOT leads from Facebook & Instagram, or set up as a successful freelancer Dearest Student, Hi, I'm Tomas Moravek, the INTERNET EFFICIENCY AWARD Winning Digital Strategist with my Facebook, Instagram.
  7. Facebook will not fact check political ads, or adverts that are spread through fake testimonials

4 Best Examples of Testimonials in Advertising - Trustmar

  1. Testimonial Video Production and Advertising Package . Get a 60 second professionally produced video ; Tell us about your business, how you support the community, and why you support the Chamber. The Chamber will share your story with the community via Facebook, YouTube, the business community
  2. Wix. The all-in-one web dev platform for businesses, entrepreneurs and creatives. Achieve your vision with Wix. Tag #growwithwix to get featured. linktr.ee/wix. Posts. Reels. IGTV Tagged. Show More Posts from wix
  3. Light Up The Evenings With Our New Yard Art Wind Spinner Add A Touch Of Ambience To Your Patio, Lawn Or Garden! Bright And..
  4. One way you can establish trust and credibility with your Facebook ads is to incorporate social proof such as testimonials and customer stories. K9 Sport Sack , a carrier bag for dogs, regularly use customer stories and images to establish social proof for their product
  5. When you're scrolling through Facebook, you can immediately see what this ad is: It has 5 gold stars, a quote in the body copy and in the video headline, and face-to-camera video creative This is a customer review. More specifically, it's an ad that's leveraging social proof for our brand and products via a customer testimonial
  6. Remember: Facebook wants your ads to blend into the newsfeed and not look much different from a post you would see from a friend. The solution: Use stories, testimonials, or your own personal.
  7. 3. Social testimonials. A social testimonial can take various forms: Tweets about your products and services. Screenshots of your work posted on Instagram. Videos published on YouTube. Facebook posts on your page, the client's page or within a group backing your business

Facebook Advertising. October 28, 2020. 10 Hilariously Bad Facebook Ads (You Won't Believe Are Real) Facebook can be an absolute gold mine when it comes to hilarity and we're not just talking about those satire fan pages or status updates that make you double take Video ads are one of the most effective ad formats on Facebook. The ROI on a video ad can often be several times higher than on still images. Videos tend to perform well for a few reasons: They auto-play in the news feed. You can catch attention much more easily than with still images. You Continue reading 11 Examples of Brilliant Facebook Video Ads 5 Steps to Make an Interesting Real Estate Facebook Ad. Using social media to your advantage is a wise business move as a lot of people are usually online especially on their social media accounts. If you want to have effective real estate Facebook ads that can make your online presence be truly felt by your target audience, then make sure to follow the steps that are specified and briefly.

Brunswick Employee Testimonials

15 Facebook Retargeting Ads Examples to Make More Mone

More businesses than ever are scrambling to harness the power of customer reviews. Can you blame them? Almost 90 percent of customers trust online reviews as much as a personal recommendation, and 85 percent of customers read as many as 10 reviews when they're searching.. People want reassurance that they're making a good choice when they buy, and including reviews and testimonials is an easy. Open your Facebook Ads Manager and take the following steps: Step 1 — Select the ad. Select an ad to which you want to point all ad sets (on the ad level of the campaign) and click Edit

12 modern celebrities who are perfect testimonials for

163 Facebook Ad Examples You Can't Resist But Cop

94% of Facebook's advertising revenue is generated via mobile. (Statista, 2019) By using Google Ads for its mobile advertising, Williams Sonoma has seen a 70% increase in mobile sales. (Google, 2020) Pay-Per-Click (PPC) Advertising. The average cost-per-click (CPC) in the legal industry is $6.46 and the most expensive legal industry keyword CPC. Facebook Ads help you to acquire more users to install and engage with your app. The platform features the best ad format, targeting and reporting capabilities in the industry. It allows mobile app advertisers to run ad campaigns of their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace Facebook's classified-ad section offers a lot of benefits that Craigslist can't match. Rick Broida. Feb. 2, 2018 11:49 a.m. PT. Facebook Looking to sell some old or unwanted stuff?. The Advertising Rule 206(4)-1 prohibits RIAs from using advertisements containing testimonials. Which means avoiding not only clear-cut testimonials but implied testimonials as well. As even if a statement is not technically a testimonial, and no names are attached to the quote, it can still be deemed potentially misleading

With Facebook's massive audience (it has more than two billion monthly users), as well as advanced targeting options and diverse ad types, it's a must-use advertising channel for companies that want to grow.. At WebFX, we offer Facebook ad management services that help your business take complete advantage of Facebook Want to know what your friends and fans think? What they like or dislike? Want to ask them directly on Facebook, but get your results in an easy-to-use format?SurveyMonkey can help. With SurveyMonkey, you can easily share polls and surveys on your personal pages with our Facebook Collector or post a survey questionnaire directly on your fan page with our Web Link Collector

Paid Facebook ads can consist of carousel images and videos and can be managed through Facebook Ad Manager. You can also check out Facebook analytics from your business page to give you more insight on what ads you can create to target your audience. Advertising Medicare on social media can seem like a daunting task at first, but once you. Custom audiences allow advertisers to target their ads to a specific set of people with whom they have already established a relationship on/off Facebook. Audiences can be defined by either email address, Facebook UIDs, phone numbers, names, date of birth, gender, locations, app user IDs, Apple's Advertising Identifier (IDFA), Android's. This ad type tends to require a longer setup period, but has out-performed dynamic traffic ads in all of our tests. Facebook Targeting Options. The most successful targeting method for Facebook ads of any type is Remarketing, or showing ads to previous website visitors. Advertisers can easily track and retarget previous visitors via the. Advertising and website promotion: I can only imagine that this Facebook giveaway got as much traffic as it did (it converted about 70% of 35,000 visitors) through a combination of advertising and website promotion. If O-Cedar gets significant website traffic they can prompt visitors to convert on this Facebook giveaway, but they'd also need to. Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing July 27, 2021 By Keith Goodwin Leave a Comment Tutorials & tips on Video & Content Marketing

Testimonials are formal forms of expression that support that concept. They are extremely powerful tools when it comes to strengthening your branding. Testimonials strengthen the credibility of you and your business and as you know, people will not do business with you if they don't trust you and find you to be credible Here are the steps for how to leave a Facebook review: Click the Reviews/Recommendations tab. Click 'Yes' to recommend the Page. Write your recommendation and if you use mobile upload a photo along with the recommendation text. You can also choose a tag such as great service, amazing staff or similar. Click Post

Work Testimonial BSP

The Facebook pixel is almost as essential to running Facebook ads as the page and ad account itself, especially if you want to track the performance of your campaigns. You should always be connecting the pixel to both your ad account and with your partner agency to maximize success Craft a Facebook ad audience of people who go through this process to be activated and warmed up to reach your goals. Many people find it difficult to define a good size for their Facebook ads One of them had detailed a campaign for Florida governor; in the story, a member of the winning candidate's team offered a testimonial: Facebook Ads provided us with unique targeting capabilities to look beyond broad demographics and specifically target messages in English and Spanish to specific groups of Cuban, Puerto Rican and other descent Contact Option #5 - Contact A Facebook Ad Representative. In order for you to reach the Facebook Ads Support, you must have an active Ad account. The account also needs to have an Ad spend billed to the account. If you have one, log into your account and navigate to the Ads Help Center. You can use this link - https://www.facebook.com. The only Facebook Ads course taught by a former Facebook Employee. Teaching you what I learned from 3 years working at Facebook as a client ads consultant: the secrets, principles, and practices used by the world's best Facebook ad marketers. I've also advised dozens of startups through my consultancy, and launched 6 eCommerce companies of my.

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Facebook doesn't allow ads that promote the sale or use of illegal, prescription, or recreational drugs. This includes ads that contain drug-related paraphernalia, ads with images that include. Testimonial. Nothing wins over new customers like awesome social proof. Use the Testimonial Explainer Template to make a video full of praise for your business then share it on your homepage, social media pages, and in marketing materials. Customize by changing the colors and fonts or by adding pics and a voiceover. Edit video now Your Facebook Ads Management. When you trust Nine Line Media as your Facebook Advertisement Agency, we take care of everything, allowing you to focus on your customers. Check out everything we do to make sure your Facebook Ads are running smoothly, bringing you new customers and costing you as little as possible Get more customer testimonials and ratings in less time. Step 1. Add Trust to your website with a single line of code or use a WordPress plugin. Step 2. Create an appealing survey, send out its link, and see results right from the platform. Step 3. Show the best testimonials online to attract new clients The ad informs the viewer that Parry is a lobsterman from the former Maine House member and state Republican Party executive director Julie O'Brien gave a Facebook testimonial for Collins.